Why your Brand product needs to evolve with Time

As a brand with a growing business, you cannot stick to stability. You have to constantly look for ways to grow as a competitive market is never at rest.

There’s always something new and something better than your brand. The trick is to remain relevant to your customers daily. Developing and sustaining a trustworthy relationship with your current buyers can give you that much-needed edge over your competitors.

While marketing your brand, there are several elements attached. For instance, content marketing includes sales ads, be it online or offline. Generating maximum revenue depends on the investment you make in the business.

Let’s say you want to introduce a new product or remind customers of existing products. However, the product images that you have are old and already seen multiple times by your customers. What more can you do? Your next step would be to conduct another photoshoot but should you invest in it again?

Product photography is an ongoing business investment

If you are selling products, then they deserve center display in the market to grab attention. You can’t continue to rely on old product images to do the trick. You want your customers to buy with their eyes. So, what type of photography will suit your products?

Among the many, today’s blog will talk about Amazon photography service and lifestyle product photography.

The two are essential in their domain; however, your brand’s objectives will help select either or both.

Lifestyle versus Amazon product photography

Product photography pricing depends on the type you opt for your brand.

Lifestyle product photography involves a story in an image that includes your brand’s products.


Professional Photography

For instance, a coffee brand will not solely show the coffee seeds used to make coffee. It will be displayed on a table along with two mugs and two people sitting with each other. The photograph will show the couple having a pleasant conversation on their balcony overlooking the setting sun in the yonder.

The description of the image inspires you to imagine a scenario. You start to think of the potential situations you can experience with a loved one as you drink coffee together. It’s the inspiration of imagination that helps a customer to place themselves with the product. That is what lifestyle product photography is all about when it comes to selling a product.


Different Types of Product Photography

On the other hand, if the coffee brand is sold on Amazon, the product image will be displayed differently. Amazon product service includes clicking the coffee product package and the seeds on display against a white background. This type of photography is straightforward, with strict rules applied by Amazon. E-commerce platforms wish to keep it simple that provides a level playing field for all brands.

Therefore, what you want to gain from a product photoshoot entirely depends on where you wish to sell. The platform, your business objectives, and the investment you make can help you decide on the services you need.

Our product photography pricing packages are affordable with several types of services. We have a diverse range from cosmetics, pharmaceutical, amazon+ listings, ghost apparel to jewelry watches and much more. If you wish to get details about our photography services, connect with us today for an appointment.

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About The Author

EtherArts is an Amazon Approved Product Photography Service. Aarti is the principal photographer with more than a decade long experience in product photography. We try to share our experiences and some ideas on how to do professional product photography through our blog posts. So keep in touch and learn new tips every day!