To operate an online clothing store today is to compete in a high-speed, visually oriented market. Consumers don’t get the opportunity to touch the fabrics, try the fit on, or experiment with clothes before purchase. Rather, they rely nearly exclusively…
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Product imagery is your brand’s most effective sales tool in internet retailing. This is particularly so in fashion and apparel, where buyers can’t feel the texture or try on the fit. Rather, they use only what they can see to…
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If you’re an Amazon seller, you know how fierce the competition is. With so many products to choose from, the first fight you win is getting consumers to click on your listing. And what has the most impact on that choice? Your product photos. This is where the option between paying for professional Amazon photographer or doing it yourself comes into play. While doing it yourself might seem like a cost-cutting gesture, the fact is that bad visuals can actually end up costing you much more in lost sales than…
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