Importance of White Background Based Product Photography for E-Commerce Business

If you own a business, then you might have to work hard to get your products on display. You are not the only one in this business as the competition is pretty tough. So, unless you are able to present your products attractively, no one will even know that your company exists. That’s when you need help from professionals to cover white background product photography for you. Here, the main goal is to improve your product’s value through its look. Experienced professionals know how to create magic through their lenses. So, without wasting time, get their help.

  • The undeniable importance it holds:

You cannot deny the importance of food photography these days. With everything being digital and look-oriented, creating a perfect photo of your food services is more than necessity rather than an optional medium to gain customers.

  • Compensate for that in-person experience:

Consumers would always appreciate the convenience of shopping online. They want to know much about the items they are about to purchase. Other than the ability to touch, hear, taste, and smell, you can offer them with descriptions and images of your product. Proficient photography will act as that much-needed stand-in for those missing senses. That will help the customers to understand what exactly they are purchasing even when they are not able to touch or pick it up.

  • Higher shares on social media:

Some recent studies have been working on the positive aspects of food photography. It has been proven that visual content is likely to be shared on social media platforms, around 40% higher than any other content. More so, around 22% of items that are sold online are returned as items don’t look the same as in photos. It clearly shows that proper product photography is more than a necessity these days and plays a major role in determining high sales growth.

  • Available for that Amazon effect:

Around 76% of the items are available on a white background, and that is termed as Amazon Effect. It means in case you are planning to build one unique brand; there will be room to use some bright prints, colors, and lifestyle settings. The main goal is to help display the items in an exciting and attractive manner. In case you are willing to sell on major market places, white is the prime background color to consider.

  • Enhance the present product descriptions and marketing copy:

Crafting copies for describing items can be pretty tedious. It is also difficult for the audiences to grasp while on the go. On the other hand, proper pictures can work against thousands of words. Even multiple images, close-up shots, and 360-degree views will be more significant. Copy and images will always work hand in hand for that comprehensive product overview. So, it is mandatory to include images as part of e-commerce branding, whenever you can do that.

So, next time you are looking for such a food photography session, don’t forget to call the experts from EtherArts Product Photography for that. Make sure to watch out for product photography pricing as well.

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About The Author

EtherArts is an Amazon Approved Product Photography Service. Aarti is the principal photographer with more than a decade long experience in product photography. We try to share our experiences and some ideas on how to do professional product photography through our blog posts. So keep in touch and learn new tips every day!