How customers convert easily with Creative Image Branding
Any brand that wants to establish themselves as leaders in the industry has to consider their identity seriously.
By identity, we mean the look of their brand, the voice, and the tone. How do you want your brand to sound and appear to your customers? When people see you, what do you want them to think?
Similarly, the symbol, the logo, and its icon should be unique to your brand. People will recognize your brand and what you sell because of the uniqueness you offer.
Do you see a similar brand personality as McDonald’s? Are they different from Burger King or KFC? Yes, they are, and they make sure that their consumers are aware of the difference.
A significant part of the credit for uniqueness goes to professional photography. That’s where brainstorming photo concepts come into play. Brainstorming photo concepts for your brand can take days to weeks and sometimes months. Why, you ask? Because creating a brand identity is one of the most crucial first phases for any business. That’s why digital marketing agencies hire creative strategists to devise the best insight-backed brand personality for their clients.
After an identity concept is thought of, it’s a mood board and, oh, photo session time!
Designing a concept for lifestyle product photography
Through lifestyle product photography, you are giving your customer a glimpse at the possibilities to use your products. You are showcasing your products in scenes that can make practical sense to the customer. They’ll quickly identify the product; when and how it can be used.
Do you need a concept for lifestyle product photography? – Yes!
First, list everyone or everything your product is used for in terms of its features and benefits. Make a list of the variety of situations that include your product’s involvement. After you’ve made this list, prepare for potential styling concepts and props. Make sure to consider the aesthetics to build a cohesive and credible brand to advocate a significant difference.
Aligning lifestyle photography with your brand’s identity
The magic happens here! You execute photography through bright, clean and special touches added throughout the theme. You emphasize colors that align with the brand’s color palette for a feeling of cohesion.
Well, thought-out photos can quickly explain the significance of a product and its value to the customer.
For instance, a client that we served had colorful products. After much discussion and conceptualization, we decided to carry out white background product photography. This, too, is not a simple and quick process. The lighting, the backdrop, and so many other aspects contribute to photography where a white background is concerned. Check out our recent experience with white background product photography for Amazon.
That is why people love brands with creative imagery. They may not say it out loud, but you’ll notice how a brand with relevant and vibrant images has more consumers talking about it. Look at a brand that does not have many professional photos to show, and you’ll find that not many even know about the brand. Therefore, if you’re looking for a professional lifestyle product photographer, we’ve got the team to back you up.