Hire a product photographer for your clothing business

Customers today are keen on choosing products that make them feel more confident. Clothes happen to be some of the most bought items online. If you own a business in this sector, the competition must be fierce due to the numerous choices that customers have. This is why we recommend you hire a product photographer in Atlanta, to make your business stand out. Let’s take a look at what benefits a product photographer can do for your clothing line.

ghost clothing photography

Fast turnaround time
In today’s world of fast-paced business, time is really an issue for a lot of us. This is where a product photographer can help you save some. A product photographer knows what they’re doing. This is why they can complete, taking images of your products, editing the images, getting them reviewed, and finally give you the end result all within a week.

A special orientation for clothing products
Typically, clothing products sold online have different marketing methods. However, the best method is the ghost mannequin method that highlights your products and sets them apart from other competitors. If you’re wondering what this method is, read on.

Ghost mannequin photography is a method that uses the concept of traditional mannequins that were used. Mannequins give a good sense of dimension to clothes and also show the fit for them. For ghost mannequin photography a photographer will use a model or a non-reflective mannequin to click the product image. Then they undertake a process of editing to exclude the model or mannequin from the image. This leaves you with the image of just your product. It helps highlight the product and display the best fit for it too. For clothing brands, it is recommended to opt for lifestyle photography. It brings out the best in your products and markets them well!

Thus, hiring a product photographer in Atlanta is beneficial as they are experienced in this style of photography. Additionally, they have all the essential equipment needed like lights, umbrellas, soft boards, cameras, etc. Photographers also take care of the image merging and editing process that requires a high level of skill. This saves you not only time but costs as well.

Lower your business costs
The reason we suggest going to a photographer instead of clicking pictures yourself is that there’s a high cost involved. If you want to click product photos yourself, you have to set up your own studio, buy all the equipment. This may not be financially feasible as different types of photos require different types of equipment to be used.  A product photographer already has the equipment and only charges you for their services.

Your business only stands to benefit from an experienced photographer. Fashion is an extremely committed market and making your product look the best is essential. Customers need to feel the confidence exuding from your product designs. The best way to highlight these designs is through the professional services that you can get. Ether Arts Photography is a brand that has professional photographers for you. Go online today and check out their services available in Atlanta!

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About The Author

EtherArts is an Amazon Approved Product Photography Service. Aarti is the principal photographer with more than a decade long experience in product photography. We try to share our experiences and some ideas on how to do professional product photography through our blog posts. So keep in touch and learn new tips every day!