Common Mistakes that can Ruin White Background Product Photography

White backgrounds are common in product photography to enhance every aspect of the item. You would not want your target audience to miss out on the little details that make your product unique and worthy of buying. A white or neutral background eliminates distractions that might overshadow the product attributes. Hence, it is the perfect choice for product photography. However, the white background product photography is easier said than done.

There are multiple factors involved in getting the angle and lighting right to get a flawless picture. On that note, this blog will highlight the common mistakes you must avoid when working with a white background.

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Common White Background Photography Mistakes to Avoid

An experienced professional will not commit the following mistakes when working with a white background.

Insufficient Lighting in the Background

The backdrop should be well-lit. There should be approximately 2x more light than the product. If the background is lit poorly it changes the tone and shade of the background not giving you the desired pristine white you want for the picture. The lighting plays a pivotal role in this set-up. Light on both the background and the item should be balanced. If the light on the product is less, it will create a shadow or silhouette on the background. So, there is no perfect equation to get perfectly balanced lighting. It will depend on the kind of product, the depth you want to achieve, and other factors.

Not Enough Space between the Subject & the Background

The background light is brighter than the foreground light. So, there should be sufficient distance between the background and the subject or the product. It is advisable to keep a distance of 7 to 10 feet when placing the product against a white background. Inadequate distance between the subject and the backdrop, the light will spill and scatter, making the product look flat in the picture. So, space and lighting have to be in accurate proportion if you want the image to be perfect.

Using Muslins or Cloth Canvas

Never use cloth or muslin canvas as your background. It’s best to stick to the paper. Why is it so? That’s because cloth causes creases visible on the background when you take the picture. It is very hard to hide the crinkles on the cloth, no matter how much you straighten it. So you must avoid it. A white paper background is cheaper and easy to store compared to white cloth or muslin.

These are a few hacks and tricks that will help you get the best out of your white background product photography.


Are you looking for a trusted and experienced professional photographer for white background product photography? Then reach out to the product photography experts at EtherArts Product Photography. They are a leading name in the industry with a stellar reputation amongst clients for delivering the best results at an affordable product photography pricing ensuring timeliness. Call for a consultation today.


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About The Author

EtherArts is an Amazon Approved Product Photography Service. Aarti is the principal photographer with more than a decade long experience in product photography. We try to share our experiences and some ideas on how to do professional product photography through our blog posts. So keep in touch and learn new tips every day!