3 Reasons In-Context Product Photographs Rule the Roost

• By EtherArts Photography
• February 8, 2019
• Product Photographer

Want to sell your products through e-commerce websites? You’ll require great images of your products. And for that you’ll need great product photographers. However, have you decided how you want your images to appear on the websites? Do you want them in front of a white background?

Well, products placed in front of white backgrounds are undoubtedly the most popular among the e-commerce marketers. And that’s not without any reason. The bright background usually creates a contrast with the product’s colours, if they’re dark. However, although using white background is the trend, another form of product photography is expected to rule the roost in near future. These are the in-context product pictures.

The in-context product photographs are the ones, which are clicked when a product is in use. Therefore, these photographs display the products in the way they are supposed to be used.

Wondering why in-context product photographs are supposed to rule the field of product photographs?

Here’s a quick look at some of the reasons.

Helps Customers Recognize with the Product
When you provide an in-context photograph of the product, it leaves absolutely no doubt for the customers to understand whom the product is designed for. Hence, the right demographics can be targeted through your product if the in-context photographs are used.

Increases Desirability of Product
When a product is clicked in a setting desired by the potential customers, the desirability of the product increases. As a result, the sale of the product increases significantly.

Makes It Easy to Sell Multiple Products
When you’re creating a context for a product, you need to use a setting. And a number of other products can be made the part of that setting too. If you deal in those products, you can use a single photograph to put multiple products in context and sell them to the customers.

Conclusion
Photographs of products put in context are fast gaining popularity. If you want to sell your products, go for photographers who can provide high-quality in-context pictures as well as photos of products in front of a white background.