10 best photography ideas to level up your e-commerce game

The competition in e-commerce is fierce. Every merchant is trying their best to present their products in the best light to attract consumers. After all, the visual aspect is the main influencing factor of a consumer’s buying decision. Everyone is trying new and innovative ideas and techniques to ace their online game. If you are looking for ways to enhance the look of your products, don’t worry we will get you covered.

best photography ideas

Here are the 10 best photography ideas to ensure you remain at the top of the game-

  1. White Background PhotographyWhite background product photography is the classic way to go. It is a simple yet chic way of presenting your products. Backgrounds play an important role in photography. A white background is one of the most reliable and safe ways to present your products. It adds a calming effect to the piece, attracting all attention to the product.
  2. Lifestyle photography– Lifestyle photography is not just about the product but its ambiance. It is a style of capturing moments of the product in motion or use. Lifestyle photography is an attractive way of depicting the product’s usefulness and usage in daily life.
  3. Infographics– Infographic is a popular way of gathering the consumer’s attention. It is a way in which there is a visual representation of the data or information along with the product. Everyone is in a hurry nowadays, they don’t have time to read long descriptions. Utilising infographics is a great way to enhance your product’s popularity.
  4. Animation- Adding animation to your products is a great way to present them. It can help you with showing the usage or the specifications of the products. There are many innovative animation styles available to make your product shine among others.
  5. Macro Shots- Consumers prefer zoomed-in features in products. The closer the shot is, the easier it is for them to judge the product. It is a good way to build trust in consumers, as closer or macro shots mean you are laying out the product bare, without hiding or manipulating its look.
  6. 360-degree shots- Consumers want to have the full look of the product before making the final purchasing decision. To win the trust of consumers, you should provide the photographs with all possible angles.
  7. Experiment with the background- Try using different backgorunds for the photos. Show them in use or in motion with an attractive background. This can enhance the look and feel of your products.
  8. Use people- You can add the human touch to your photographs. It makes the products look real and creates a wholesome look for the consumers.
  9. Dimension shots- It helps the consumers to get an idea of the dimension of your product, like how tall or short it is. Consumers prefer dimension shots to gauge the size of the product.
  10. Product in action- Use the best product photographer to show your products in action. It helps the consumers to understand how your product works.


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About The Author

EtherArts is an Amazon Approved Product Photography Service. Aarti is the principal photographer with more than a decade long experience in product photography. We try to share our experiences and some ideas on how to do professional product photography through our blog posts. So keep in touch and learn new tips every day!